OUGD503: STUDIO BRIEF 1 - Individual Practice // Secret 7

Secret 7 Boards by antjtw

Design Practice Posts | Design Context Posts

OUGD503: STUDIO BRIEF 1 - Individual Practice // Secret 7 (2014) - Vinyl Mock Up

Following creating my sleeve design, and submitting it to Secret 7, I decided to digitally mock up how the sleeve might look. I found a stock image only and used photoshop to impose my design on top of an existing vinyl record sleeve. Fair basic stuff. 

I applied some textures to the sleeve, to make it appear like it's made out of paper, and it came out quite well. It's reassuring to see how it looks mocked up, I think it works fairly well, certainly a secret 7 entry.

OUGD503: STUDIO BRIEF 1 - Individual Practice // Secret 7 (2014) Digital Creation

I began to digitally create the hob caps, in Illustrator. In my layouts I created, I wanted a flat looking hub cap, something which looks elegant and still communicates what it is. 

This one is the most similar to the scamp. I traced it from an image of a hub from a 70's American Muscle car, which I think identifies most with the song. The flat design. However, you can really tell what it is. So, I went back to the drawing board.

This one isn't so similar to the scamp, it's more 3D, however it's made with the same technique as the one above. However, this one is more recognisable as a hub cap. Sadly, when I asked around, some people thought it was a roulette thing. When I added the star and the screw, it made it more obvious it was a hub cap. 

This is probably going to be the final design. I added a breaker underneath the hub cab, to make use of the space. I changed the background colour from white, to an off-white grey, so the design doesn't look so plain. 

OUGD503: STUDIO BRIEF 1 - Individual Practice // Secret 7 Planning

Well you're dirty and sweet

Clad in black, don't look back and I love you

You're dirty and sweet, oh yeah

Well you're slim and you're weak

You've got the teeth of the hydra upon you

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on

Well you're built like a car

You've got a hub cap diamond star halo

You're built like a car, oh yeah

Well you're an untamed youth

That's the truth with your cloak full of eagles

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on - oh

Well you're windy and wild

You've got the blues in your shoes and your stockings

You're windy and wild, oh yeah

Well you're built like a car

You've got a hub cap diamond star halo

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on - ooh

Well you're dirty and sweet

Clad in black, don't look back and I love you

You're dirty and sweet, oh yeah

Well you dance when you walk

So let's dance, take a chance, understand me

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on - ow

Get it on, bang a gong, get it on - ow - get it on - ow

Get it on, bang a gong, get it on - a-a-a-a

Get it on, bang a gong, get it on - a-a-a-a ....

Take me, for a meanwhile I'm still thinking ....

I think It might work to focus on a particular line in the lyrics, those who know the song well should recognise it, just from one line of the lyrics. Which means, If I can communicate a particular imagery you obtain from a line in the song, through the use of imagery, I should succeed in communicating the song title…

I quite like the idea of the hub cap, I can do some nice illustrations with it, I think. A hub cap relates to the metaphorical classification of his lover, a woman, as a car. 

The theme of the Secret 7 website; it is covered in gradients. It's a theme throughout. I think including a gradient would add to the theme. Below is some of Adobe's built in swatches which I think might work well as a negative to the background, or the background itself.