OUGD503: STUDIO BRIEF - Individual Practice // Studio Session Interim Crit

How well does the work presented communicate your concept/product/context?

1. Clearly developed and defined concept / Appropriate concept,
2. Does the solution meet the brief? Does it meet the mandatory requirements,
3. Clearly defined audience / appropriate response, 
4. Appropriate and defined distribution methods,
5. Are your decisions informed?

My Feedback:
Research into; a Robotic element, super human level of energy, Count down element - suspense, Look at Trinity opening 

We need final boards and a final collateral
The crit is not based on your explaining it, it must speak for itself. The boards should tell the story. The boards must be A3+ and in colour. Must have a visual approach, not a text approach, and they need to be printed. 4-5 Boards. An impact board, context,product and context. Original brief required, additionally. Apply this to every brief. A list of questions you want to be answered. 200 words summary evaluation, to identify what you’re happy with and what you’re not happy with. 

OUGD503: STUDIO BRIEF 1 - Individual Practice // Secret 7 Planning

Well you're dirty and sweet

Clad in black, don't look back and I love you

You're dirty and sweet, oh yeah

Well you're slim and you're weak

You've got the teeth of the hydra upon you

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on

Well you're built like a car

You've got a hub cap diamond star halo

You're built like a car, oh yeah

Well you're an untamed youth

That's the truth with your cloak full of eagles

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on - oh

Well you're windy and wild

You've got the blues in your shoes and your stockings

You're windy and wild, oh yeah

Well you're built like a car

You've got a hub cap diamond star halo

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on - ooh

Well you're dirty and sweet

Clad in black, don't look back and I love you

You're dirty and sweet, oh yeah

Well you dance when you walk

So let's dance, take a chance, understand me

You're dirty sweet and you're my girl

Get it on, bang a gong, get it on

Get it on, bang a gong, get it on - ow

Get it on, bang a gong, get it on - ow - get it on - ow

Get it on, bang a gong, get it on - a-a-a-a

Get it on, bang a gong, get it on - a-a-a-a ....

Take me, for a meanwhile I'm still thinking ....

I think It might work to focus on a particular line in the lyrics, those who know the song well should recognise it, just from one line of the lyrics. Which means, If I can communicate a particular imagery you obtain from a line in the song, through the use of imagery, I should succeed in communicating the song title…

I quite like the idea of the hub cap, I can do some nice illustrations with it, I think. A hub cap relates to the metaphorical classification of his lover, a woman, as a car. 

The theme of the Secret 7 website; it is covered in gradients. It's a theme throughout. I think including a gradient would add to the theme. Below is some of Adobe's built in swatches which I think might work well as a negative to the background, or the background itself. 

OUGD503: STUDIO BRIEF 1 - Individual Practice // Crit Boards

We're having a crit later on today, I've created two boards which show my idea and how it will be communicated, the concept and the campaign.

The boards show the idea and how it will be applied.

OUGD504: STUDIO BRIEF 1 - Design for Print // Screen Printing Book Inners

For the inside of my publication I planned to screen print to the different colour modes, the metallics and the fluorescence. I exposed my screen a few days ago, so I could print during the drop in hours at Rossington Street's print room.  

After a few test prints and experimentations I managed to slightly ruin my screen, a few specs of ink we coming through the screen, but it looked alright. 

I managed to get around 30 perfect test prints, with a few experimentations too. Flawlessly, I decided to go for the print in the real thing. In short, this was a bad idea. 

Somehow, the emulsion managed to stick to the stock, and rip the paper, whilst taking half the emulsion with it. It was quite a disaster. In a way, it does look quite cool, however it's ruined the stock, and the print on the other side, which I kind of needed. 

As you can see, on the back the paper has thinned, you can see the previous page beneath it. It looks sloppy, and i'll have to re-do it for the submission. This could not have gone worse. I hate my life. 

OUGD504: STUDIO BRIEF 3 - Design for Print & Web // Final Crit Feedback

Design for Print and Web critique, I presented my design boards, see above, and the few pieces of collateral I currently have printed. I'm current in the middle of getting things designed and printed, so nothing really looks finished or ready for presenting. However, that should soon change. From the critique, I received the following feedback:

Strengths

• Concept and Logo
• App - good options 

Areas for improvement

• More drinks on menu and prices
• Spoons and cutlery ideas.
• Hot cup wraps for the soups

I'm planning to work on adjusting the menu, as it wasn't final, I need to add a large range of beverages. I'm not too sure how adding cutlery would work, I wouldn't really be able to brand it, so I don't see what it would add, really. The Hot cup wraps are a great idea, functionality and I can print on them. 

Considerations

• Vinyl cutter - digital dungeon (try using it to apply branding to 3d items of collateral)
• Uniforms and other areas of branding for my proposal
• Propose stall brands for festivals and restaurants like trinity kitchen
• Website

I didn't think the vinyl cutter in the digital dungeon was worth using, however I've ben pursued to give it a try. I'm planning to include informs in my proposals, and the stall brands are something else I will include. I plan to create a mock up of a website for the digital proposals. 

OUGD504: STUDIO BRIEF 3 - Design for Print & Web // App Design

Following the initial design of the app, I began creating the app, I measured the size of the standard iPhone 5/S/C screen. It came to 1134 x 640px. I used this as a base, I then marked off the areas dominated by Apple's UI, the status bar at the top.

I divided the remaining area into thirds and added the logo. To open the app, you must slide to open, to make this seem more like an Apple UI, I sent the blend mode to 'soft light', which altered the opacity, slightly. 

I used the same background throughout, not to distract from the UI. Some apps in my research did this, and they seem to work well by doing so. I added a bar at the top of the page, for the rest of the pages. The symbol at the right will return users to the main menu. All the pages were designed using the rule of thirds as a basis. 

The map works with apple maps. It uses your location to find nearby stores. I used the same grid throughout, and I've used breakers to separate the information. There's an arrow to indicate that a scroll is active, so you find the rest of the information.

The food-menu links to the other sub-pages for the food categories. The rewards page uses the logo as the bowl, the soup in the bowl fills up with every purchase, once the bowl is full, you get some soup, for free.   

OUGD504: STUDIO BRIEF 3 - Design for Print & Web // App Proposal Planning

For the web-side of the proposal, I'm proposing to create an app and a website to help promote the website, and improve customer experience. The app will work in sync with the restaurant, and digitising existing promotional methods other small franchises might use. 

The landing page is the first page you're greeted with then you open the app. The landing page will not appear if the app is already running in the background, to speed up usage. The landing page has a '< slide to open' prompt at the bottom of the page, which brings you to the main menu. Which is displayed vertically, linking to four pages; Menu, Contact, Payment and Rewards. 

The menu page (see the right scamp) displays two options; food and drink. You tap to select the one you'd like, which then brings you to a further menu, (see left scamp) showing the full range of food and drinks available in stores. 

The payment page, (see left scamp) uses a QR/Barcode payment method, like a digital card. You can top up the card similar to how you would top up a phone, but entering you credit card details and selecting a top up amount. You scan the card in stores, for faster payment. There is also a reward page, buy purchasing soup or drinks you can fill up the bowl on the rewards page (see right scamp), once the bowl is full, you earn a free soup of a drink, redeemable through the payment card. The rewards system encourages people to return more often to the bowl. 

The final page is the information page, it has a map, linked with the map on your phone's OS, for easy navigation. There are also phone numbers and email addresses on there, which when taped call/email the bowl automatically. Open times for the restaurants are included in their info on the maps section.