OUGD404: Design Principles - Cannons

Cannons and Grids, week 2.

Van De Graaf

• A grid is like scaffolding,
• Organised structure,
• Helps continuity
• Flows the information

Layouts are athletic quality, it's not a quick solution. 

• The construction on the cannon works for any page ratio.

INSERT DIAGRAMS FROM SLIDESHOW

Single Page Cannon

Asymmetrical Layout

Gutenberg's Layout

Leading - A very brief overview

• Column width is more than just design or format.
• It's also based on legibility
• Printed collateral text is read by the eye of a distance of 30-35cm
• According to empirical rule there should be 7 words per line for a text of any length.

• Overlong text line store the eye. As do overshot lines
• Readers find overlong lines strenuous to read.
• This is because too much energy is spent keeping the eye horizontal tracking along the line.

• The Key is the ease of reading
• Text must not impair the rhythm of reading
• This can not apply to titles and subtitles. Or advertising.

Margins 

• Margins can have a influence on the overall feel of a page of print.
• Too small looks over full
• Too large looks exaggerated
• Well balanced margins on the sides, head and tail can create an agreeable impression
• Badly proportioned
• 1x1x2x1
• Side margins are the same width , looks wishy-washy.
• Same sized margins can never generate an interesting page design. 
• They generates the impression of indecision and dullness
• Well proportioned
• 3x3x7x4
• Intended to be the right hand page due to the larger left margin
• More applicable for literature rather than advertising etc…
• The margins are luxurious but this would increase print coats.

Well, is it all just about aesthetics?