Attached is the brief, the subject of which is to create a form of viral communication.
We were given the topic of 5 A Day
We must consider the following within our work:
- What do we want to say?
- How do we want to put it across?
- What language and tone of voice would be considered appropriate?
- Will this brief's response be composed entirely with type?
- Will it be with image?
- Or will it be a combination of the two, working in unison?
- What is our goal?
- To inform?
- To Educate?
- To divert?
- To Persuade?
- To Challenge?
- To Offend?
- Who is the audience?
- Will it be interactive, or encouraging someone to change their lifestyle?
We also must remember what we are working to a limited colour set, which means two colours, with the addition of stock.
Following initial brainstorming, as you can see in the image below, we originally decided to orientate our work around social networks, by listing a huge amount of them, to determine which ones we use the most, which ones we use the least, which ones are the most popular, or addictive. We've been able to establish that people spend far too much time on social networks, and the majority of the content submitted to these sites are usually mindless dribble, which bares no use for anyone.
Wallpaper Designs.
For part of this project, I've undertaken the role of designing the wallpapers for mobiles, tablets and monitors. Which, will be e-mailed to Tom, the course admin and he will distribute them across the courses in the college. I will also upload them to the web and send people links to download the wallpapers. In an attempt to promote the Twitter Account. The wallpapers must feature the logo, which is the recognisable character, the face of Tweet5 and the Twitter name, which is @Tweet5_
Study into Resolution and Screen Size.
First, I want to learn the resolutions which I will need to work at. Retina displays, which is a very high quality display, are coming into effect in most of the new products which are being released. That is the minimum standard I wish to work to. The DPI of retina displays is 264, as opposed to the preset screen resolution which is 72 DPI, which is an extremely high quality standard of image, almost as much as the standard print resolution, which is 300 DPI. I imagine, I will work at 300 DPI and export the image in the appropriate resolution, 264 DPI, this way I'll be able to print the images in I need to for crits and the final module submission.
Second, I will need to learn the sizes of screens, which greatly variate. At a glance, 90% of the people who work in the same studio as me, a combination of 1st and 2nd Years on BAGD, all use MacBooks or iMacs. The sizes of the MacBooks range from the 13 to the 17 inch models, however the majority are the 13 and 15 inch models, with only one or two 17 inch MacBooks. The iMacs in the room are all the 21.5 Inch models, without a retina display, so based on my study research, their DPI would be half the retina display resolution, which is 132 DPI. However, I will still create the Retina Display Resolution versions for those who have their own newer iMacs out of College. They other size which Apple offer is the 27 inch iMac - I will cater to both. The 21.5 inch iMac has a 1920x1080 resolution and the 27 inch has a 2560x1440 resolution. The 13 inch MacBook Pro has a resolution of 2560x1600 and the 15inch MacBook Pro has a resolution of 2880x1800. I have decided not to create a background for the 17 inch MacBook Pro, as they're no longer in production, and hardly anyone has one anymore. The Retina Display iPad by Apple is has a Resolution of 2048x1536
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