OUGD503: STUDIO BRIEF 2 - Creative Partners // Selecting the Briefs

British Council

Pros

• Larger scope, nothing’s set in stone, so you’re able to really explore the creative depth of the brief, for the best solution. 
• Interesting content, imagery from both countries 
• Both print and web, so they’re an ability to split the load between the two of us
• Larger collateral range to work with

Cons

• We don’t speak Russian; google translate isn’t too accurate
• Part of the deliverables demand film and moving image, we’re designers, not cinematographers
• Large Target audience 

Champneys

Pros

• Clearly defined audience
• Larger collateral range to work with
• Clearly defined brief, say’s who they are, their values and what they don’t want to appear as
• Good subject matter, something we want to promote

Cons

• The audience might not take to the proposed idea, it wants to alter the values of young people, which will be difficult
• The current logo doesn’t really work with the target audience and the concept proposed, it also doesn’t say if we’re allowed to change it, or not

WPP

Pros

• Plenty of available information on the subject, global warming is widely discussed subject
• Large scope of collateral to produce, it gives us freedom to work with our own ideas

Cons

• Globally defined audience, extremely broad
• The whole brief is very broad, it doesn’t give us any initial direction to head in.