Form//Function//Production
Focus:
//Appropriateness of response
//Quality of resolution
//Meeting the Deadline
Appropriateness of Response
What is the problem
Who is the audience
What is the context
What is the method of delivery
Rationale
Concepts
Idea
Research
Audience
Context
Media
Creative
Ethical
Commercial
Handmade
Digital
Lens based
Is it the media or the message?
Tone of Voice
Try it
Test it
Continually make it better
Publishing and Editorial
Branding and Identity
Packaging and promotion
Information and way finding
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