Design for Print:
Use correct colour mode; CMYK
Tangible design,
Consider printing options and preferences, such as bleed and prating guides
Consider Stock
Digital/Traditional Print
Consider the scale/format
Resolution (300DPI for Print)
Consider the finish
Consider cost,
Consider audience,
Consider the time scale,
Refer to the pantone referencing system,
When designing for print, as apposed to Web you would need to take into consideration various differences in the process of production. You're creating the physical, something which, hypothetically, and be felt. To design for print; you are preparing for the physical. To add something to a stock, typically ink onto a type of paper. Whereas Laser Cutting is the removal of elements of the stock.
Categories to look into:
Format,
Colour,
Production,
Processes,
Finishing,
Stock
When designing for a website, the information in there can be dynamic, whereas when you design something which is physically printed, tangible, it's final. You can't change it.
Processes You use in Print:
Screen-printing,
Embossing,
Letterpress,
Woodblock,
Linocutting,
Cholograph,
Mono-printing,
Digital Printing,
3D Printing,
Etching,
Spot-varnishing,
Laser printing,
Debossing,
Processes I would like to learn/improve on this year:
Letterpress,
Embossing,
Screen-printing.
For each of the categories, listed above, find two formats, examples. (Blog) | Bring in 5 examples, or more, of print. Different things, different finishes, different formats. (Physical)
Format:
The poster above is from the film drive. The poster follows an A-Format, such as A3 and A2. This is typical of Posters. However, Posters do not need to follow this format.
Above is a business card. Business cards are typically 85x55mm in size. This format allows the essential information to be placed within this small space. The size is also similar to a credit card, so they fit in a wallet.
Colour:
Above is the colour mode CMYK. (Cyan, Magenta, Yellow and Key), CMYK is a subjective colour mode. As a subjective mode, this means the three colours mixed together in equal quantities will create black. As you can see in the image above. CYMK is also the colour mode which is used in printing.
Above is the colour mode RGB. (Red, Green and Blue). RGB is an additive colour mode, this means that the three colours mixed together will create white - the opposite of a subjective colour mode. RGB is mainly used for Web and digital application.
Production
Above is an example of printing in production. The bottles shown above have been printed onto, directly, during their production. The printing on these bottles also help with the commercial aspects of the product. From left to right, the bottle has been printing entirely in white, with the product name on the side, the standard product. As we move more to the right, the full-coverage printing disappears, leaving a unprinted bottle, apart from the product name. This works in harmony with the product as from left to right the product becomes more filtered, cleaner, more refined.
Above is another example of print being used in production. You can see milk bottles which have been printed around leaving the negative space of the milk bottles. The pure white is instantly associated with the product.
Processes
Above is an example of a process, screen printing. This process involved pressing ink through a screen onto stock to create an image. You get a wonderful traditional effect and feel to screen printed work. You can print in any colour onto almost any stock. Whereas you may have an issue printing on super-thin stock when printing with an ink jet or laser printer.
Above is an example of Linocutting. Linocutting involves creating a negative, carving away excess lino, to create an image. This is then covered in ink and pressed onto stock. this is an example of a traditional process, as apposed to a modern one. Linocutting has a very qwerky effect, you can create designs of various details.
Finishing
This technique is called spot varnishing. Spot varnishing creates a highlight effect on stock. You can highlight the copy or a graphic. It creates, in my opinion, a professional look.
Above is an example of embossing. which is created by pressing into the paper to create a pattern, image or type.
Stock
An example of a type of stock would be wood. You can see in the example above of a type of printing onto wood. Using wood you can create a very old looking effect, it can also look very professional and modern, depending on the design.
Above is another example of stock. Newsprint is very thin stock, which newspapers are printed on. Their light weight, thin and low cost qualities are perfectly suited for printing in large quantities.
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