Friday 21 March 2014

OIGD503: STUDIO BRIEF 1 - Individual Practice // D&AD npower Colour Pallette


The application I'm designing needs a colour palette, as I want it to have a limited colour scheme throughout. The research I've carried out for the application, all the apps which look aesthetically pleasing in my eyes, all have a limited colour range. 


To add some brand consistency, as the application is for npower, I've decided to sample the majority of the main colours from the company logo. The logo is a gradient passing from red, through purple to a blue. Picking the most left, central and right parts of the logo, with the dropper tool in illustrator or photoshop, should give me three distinguishable and relatable colours, which represent the brand. 


The colour scheme has been selected the rich red blue and purple have been sampled from the company logo. The lighter blue is actually an increased white version of the rich blue, something to be used as the colour for the interface throughout the application, as it works with the other colours due to it's contrast of hue and saturation. The final two colours also also tones of the previous blue, at 10% and 5%. These two colours contrast with the overs due to their tone, hue and saturation, which makes them great colours for background or for type. 

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