As part of the next session, we will be required to present our concept, and the work we've done so far. So, to aid in the illustration of the concept, and seeing how we arrived at it, I've created context research boards, which back up our thoughts and ideas behind our concept. Unfortunately, at this stage, only having the brief for a week, we've only been able to obtain secondary research.
The boards show the research which we've conducted into Champneys, their prices and their offers. We've used this research to arrive at our concept, due to the high prices, and existing 35-65 female audience, it's difficult to attract 16-25 year olds. So instead, we've decided to target the parents, who could afford the weekend, and use it as treat for their son or daughter, perhaps for doing well in an exam, or a reward for their hard work, a chance to relieve stress, and take some time off, which they deserve. Of course this is still in development at this stage, but it's what we have so far.
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