The problem?
Champneys aren't attracting a younger audience, and they want to expand their audience to a larger scale. OR they aren't making enough money, how can they is and abuse the younger generation to increase their profit.
What is the Brief asking you to do?
To increase awareness to the younger audience, promote their healthy lifestyle, with an underline of helping them generate more profit.
What is the brief trying to achieve?
Connect with our target audience, and inform them about an uplifting experience, a relaxing day they could have at Champneys. Increase the amount of people going to the spas and having a larger variation on the audience.
Who will benefit?
The younger audience will benefit, and it will improve their health and mental wellbeing. We will benefit, as we have a chance to improve our design skills, have a new challenge, and perhaps even win. And Champneys will benefit
What is the message?
To have an uplifting experience, improve you health, physical and mental wellbeing. de-stress and have a nice time.
Who is the audience?
The audience, isn't specified exactly, however, it does says it wants to attract 16-25 year olds. However, we should also appeal to the honchos at Champneys and the judges of YCN.
How will the message be delivered?
Through the promoting awareness, using printed collateral and digital design, to appeal to the audience and encourage them to take care for themselves.
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